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Revaluate

AI that scores your existing contacts by likelihood to move — before they call anyone else.

3.7/ 5

The clearest use case in the predictive scoring category — Revaluate tells you which contacts in your existing database are about to move before they call anyone else, with a Report Card that shows the listings you already missed.

Quick verdict

Revaluate is an AI predictive scoring platform founded in 2014 that monitors every contact in a real estate agent's existing database and ranks them by likelihood of moving within 6 months. It uses public records, social signals, search behaviour, and spending data to generate a 0–100 score per contact, sends real-time alerts when a contact's score spikes, and syncs scores back into connected CRMs as tags or fields. The Report Card feature shows which contacts listed with a competitor in the past 12 months. Pricing requires a demo across all four tiers. No free trial is available.

Pros and cons

Pros

  • Works on an existing database — no ad spend required to generate the leads it surfaces
  • Report Card is uniquely differentiated: shows exactly which contacts listed with a competitor and when
  • Bi-directional CRM sync means scores flow into existing workflows without manual re-entry
  • Broad integration support — 25+ CRM and platform connections including Follow Up Boss, Lofty, and Salesforce

Cons

  • Pricing is fully opaque — no public figures at any tier, all plans require a demo
  • No free trial — the free Database Audit is a sales tool, not a product evaluation
  • Value scales with database size and quality — new agents or those with small databases get limited benefit
  • No published model accuracy benchmarks — agents cannot verify what drives a score or how reliable it is

What Revaluate does well

Works on the database you already have — no ad spend required

Most AI tools for real estate agents are built around generating new leads from paid advertising. Revaluate operates on the opposite assumption: the most valuable leads an agent has are the ones already in their database — past clients, sphere-of-influence contacts, open house attendees, and referral relationships — and the problem is knowing which ones are about to move before they call someone else.

The average residential real estate database of 1,000 contacts contains approximately 50 households who will transact in the next 12 months. Without Revaluate, an agent has no way to identify which 50. With Revaluate, the contacts most likely to move in the next 6 months are surfaced and ranked, with real-time alerts when a contact's score crosses a threshold.

This changes the prioritisation problem. Instead of calling every contact on a rotation, agents focus outreach on the 10–15% of their database showing the strongest move signals. For an established agent whose business comes primarily from referrals and repeat clients, this is a fundamentally more efficient use of follow-up time than spray-and-pray prospecting.

The Report Card: see the listings you already missed

Revaluate's Report Card feature is genuinely differentiated from anything else in the predictive scoring category. It is a 12-month retrospective analysis that shows which contacts in an agent's existing database actually listed with a competitor during the past year.

The output is specific: not "you may have missed some listings," but "these 11 contacts from your database sold their homes in the past 12 months and used a different agent." For most established agents, this is a confronting number. The contacts who listed with a competitor are, by definition, people who already had a relationship with the agent — past clients, sphere contacts — and still chose to call someone else.

The Report Card answers two questions. First: what is the measurable cost of not monitoring your database? Second: which specific contacts are worth re-engaging now that they've transacted and may be buying their next home? Both answers have direct revenue implications, and the Report Card makes the case for Revaluate's ROI in concrete terms rather than conversion rate projections.

Bi-directional CRM sync — scores flow into existing workflows

Revaluate integrates natively with 25+ CRMs and pushes scores back as contact tags or fields. An agent using Follow Up Boss can create a smart list of all contacts with a Revaluate score above 70, trigger an action plan for that group, and have new contacts automatically added to the list as their scores rise — all within Follow Up Boss, without ever logging into Revaluate's own interface.

This is the difference between a standalone AI tool and an intelligence layer that enhances an existing workflow. Agents do not need to change how they work; the predictive scores surface inside the tools they already use daily. For agents who have invested in a CRM workflow and don't want to manage another interface, this integration model has real practical value.

Supported CRMs include Follow Up Boss, Lofty, Sierra Interactive, Salesforce, Wise Agent, Moxiworks, and Propertybase, plus Zapier for additional connections.

What Revaluate doesn't do well

Pricing opacity and no free trial

Revaluate does not publish any pricing — not a starting price, not a range, not a per-contact rate. Every plan from Starter to Enterprise requires booking a demo before a number is disclosed. For agents evaluating their tool stack, this means committing to a sales conversation before knowing whether Revaluate fits the budget.

The free Database Audit — which shows missed listings from the past 12 months — is a sales tool designed to create urgency, not a product evaluation. Agents who want to assess Revaluate's scoring quality, alert accuracy, or CRM sync behaviour before paying cannot do so without entering the paid onboarding process.

At a minimum, understanding the cost per contact per month would allow agents to build a rough ROI model before the demo. That information is not available without the call.

Value scales with database size — limited for newer agents

Revaluate's scoring model is only as useful as the database it operates on. The Starter plan covers 1,000 contacts; at that size, Revaluate might surface 50–80 high-scoring contacts in the near-term mover tier. For an established agent with a well-maintained 3,000-contact database, that output is actionable. For a newer agent with 150 contacts, the number of high-scoring contacts is too small to justify the subscription.

The product is explicitly designed for agents with established sphere-of-influence databases who have been in the business long enough to accumulate meaningful contact volume. It is not a tool for agents in the database-building phase of their career.

No published model accuracy or scoring transparency

Revaluate does not disclose how its scoring model works, what data sources it draws on beyond broad categories, what its accuracy rate is for predicting movers, or how it handles contacts with limited public data footprints. Agents are asked to prioritise outreach based on scores they cannot interrogate.

For agents who want to understand what drives a score — why contact A is rated 78 and contact B is rated 42 — Revaluate provides limited visibility. The platform's positioning treats the score as an output to act on rather than a signal to understand. Whether this is an acceptable trade-off depends on how much trust an agent places in opaque AI recommendations.

Pricing breakdown

Starter

Custom
  • Up to 1,000 contacts monitored
  • 1 seat
  • AI predictive scoring (0–100 scale, six tiers)
  • Real-time move alerts via email and text
  • Lead and property data append
  • Marketing automation
  • Address verification
  • Lost deals tracking
Most popular

Growth

Custom
  • Up to 2,000 contacts monitored
  • 5 seats
  • Everything in Starter
  • Enhanced property data
  • Address repair and email bounce checks
  • Custom domain
  • Priority support

Scaling

Custom
  • Up to 10,000 contacts monitored
  • 15 seats
  • Everything in Growth
  • API access and webhooks
  • Custom marketing
  • Team dashboard
  • Dedicated account manager

Enterprise

Custom
  • Unlimited contacts
  • Unlimited seats
  • Everything in Scaling
  • Custom white-labelling
  • Encrypted data storage
  • 99.99% SLA
  • User emulation

Revaluate does not publish pricing. A demo is required for a quote across all tiers. Tiers are structured by contact volume: Starter (1,000 contacts, 1 seat), Growth (2,000 contacts, 5 seats), Scaling (10,000 contacts, 15 seats), and Enterprise (custom). A free Database Audit — showing which contacts in your database listed with a competitor in the past 12 months — is available as a no-cost entry point before the demo.

Who it's for

Best for

  • Established agents with 500–5,000 sphere-of-influence contacts who want to know who is likely to move before anyone else does
  • Agents who want to reduce cold prospecting and focus outreach on warm, relationship-based contacts
  • Teams with CRM integrations who want predictive scores to trigger existing automation workflows

Not for

  • New agents with a small or no existing database — the product's value scales directly with contact volume
  • Agents whose primary growth strategy is paid lead generation rather than sphere-of-influence farming

Revaluate is the right choice for:

  • Established agents with 500–5,000 sphere-of-influence contacts who want to know which ones are about to move before competitors reach them
  • Agents whose business is primarily referral and repeat-client driven, who want data to guide where they spend follow-up time
  • Teams integrated with Follow Up Boss, Lofty, or Sierra Interactive who want predictive scores to trigger existing CRM automations

Who it's not for

New agents building a database from scratch will not see enough high-scoring contacts to justify the cost. Agents whose growth strategy is paid lead generation — buying leads from Zillow, running Google ads, or using Ylopo — are already solving the lead volume problem differently; Revaluate solves the prioritisation problem within an existing database. Agents who need transparent, auditable AI scoring with published accuracy benchmarks before committing will find Revaluate's model opacity a barrier.

Alternatives

Offrs and SmartZip are geo-farming tools that identify likely sellers in a geographic target area rather than within an existing database — a complementary use case for agents who want both sphere-of-influence intelligence and new territory prospecting.

Follow Up Boss is the CRM most commonly paired with Revaluate — scores sync into Follow Up Boss as tags, enabling smart lists and automations from within the CRM. See our review of Follow Up Boss for real estate agents.

For a full comparison of AI tools for real estate agents including a buyer's guide, see our best AI tools for real estate agents page.

The verdict

Revaluate earns a 3.7 rating. The core use case is clear and the execution is solid: established agents with meaningful databases get a ranked list of near-term movers from their existing contacts, real-time alerts when scores spike, and a Report Card that quantifies the cost of not monitoring the database. The CRM sync quality — pushing scores back into Follow Up Boss or Lofty as actionable tags — is a practical integration model rather than a standalone dashboard that agents have to remember to check.

Pricing opacity, no free trial, and limited value for smaller databases are the real constraints. For established agents who have been in the business long enough to accumulate a substantial sphere of influence, Revaluate addresses a genuine prioritisation problem that no amount of new lead generation solves.

Request a Revaluate Demo

FAQ

Frequently asked questions

How much does Revaluate cost?
Revaluate does not publish pricing publicly. All four plans — Starter (1,000 contacts, 1 seat), Growth (2,000 contacts, 5 seats), Scaling (10,000 contacts, 15 seats), and Enterprise (custom) — require booking a demo for a quote. A free Database Audit is available as a no-cost entry point, showing which contacts in your database listed with a competitor in the past 12 months, but this is a sales tool rather than a product trial.
What does Revaluate's AI actually score?
Revaluate scores every contact in an agent's database on a 0–100 scale across six tiers, ranked by likelihood of moving within the next 6 months. The scoring model draws on government and public records, social signals, search behaviour, financial and spending data, and engagement signals such as home value requests and email opens. Revaluate does not publicly disclose its model architecture, training data, or published accuracy benchmarks.
What is the Revaluate Report Card?
The Report Card is a 12-month retrospective analysis that shows which contacts in an agent's database actually listed with a competitor during the past year — the listings the agent missed. It includes heat maps and identifies the specific contacts who transacted elsewhere. For established agents, this is often a sobering look at sphere-of-influence leakage and a concrete data point for calculating the ROI of better database monitoring.
How does Revaluate differ from Offrs or SmartZip?
Revaluate scores an agent's existing contacts — people already in their database — by likelihood of moving. Offrs and SmartZip identify likely sellers among homeowners in a geographic target area, regardless of whether the agent has a prior relationship with them. Revaluate is a sphere-of-influence tool; Offrs and SmartZip are geo-farming tools. They solve different problems and many agents use both: Revaluate to work their existing database, and a geo-farming tool to expand into new territory.
Does Revaluate integrate with Follow Up Boss?
Yes. Follow Up Boss is one of Revaluate's native integrations. Scores are pushed back into Follow Up Boss as contact tags or fields, enabling agents to trigger smart lists, automations, and action plans from within Follow Up Boss based on a contact's Revaluate score. The integration is bi-directional — Revaluate pulls contacts from Follow Up Boss and pushes scores back without manual re-entry.
How many contacts do I need to get value from Revaluate?
Revaluate is most valuable for agents with 500+ contacts in their database. The Starter plan covers 1,000 contacts, which is the practical minimum for the predictive scoring to surface a meaningful number of near-term mover opportunities. Agents with fewer than 200–300 contacts will find the number of high-scoring contacts too small to justify the subscription cost relative to manually maintaining those relationships.
Does Revaluate work for mortgage loan officers?
Yes. Revaluate has an explicit mortgage offering at the same feature set as the agent product. Loan officers can score their existing borrower and referral contact databases for likely refinance or purchase activity signals. The platform is used by both real estate agents and mortgage professionals, and co-marketing between agents and LOs using Revaluate on the same database is a documented use case.

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