Follow Up Boss
4.1 / 5The real estate CRM trusted by 100,000+ agents — now with built-in AI for smarter follow-up.
How we rated it
4.1
out of 5
Weighted score: features & compliance (25% each), ease of use & value (20% each), support (10%).
- Features & depthBreadth and quality of capabilities4.3
- Compliance & securityData handling, certifications, privacy posture3.5
- Ease of useHow intuitive and frictionless the tool is4.5
- Value for moneyPricing vs. what you get3.8
- Support & reliabilityUptime, support quality, vendor responsiveness4.4
Key facts
- Starting price
- $69/month
- Pricing model
- Per user
- Free tier
- No
- Free trial
- 14 days
- Trains on user data
- No
- Founded
- 2011
- Users
- 100,000+
- Platforms
- Web, Ios, Android
- HQ
- USA (acquired by Zillow Group, 2023)
- Last updated
- May 2026
About Follow Up Boss
Follow Up Boss is a real estate CRM founded in 2011, acquired by Zillow Group in December 2023 for up to $500 million, and used by 100,000+ agents including 41 of the top 50 US real estate teams. Its core function is lead aggregation — pulling leads from 250+ sources (Zillow, Realtor.com, Facebook Leads, and 246 others) into a single inbox with full history tracking, lead routing, and action plan automation.
Built-in AI features are included on all plans at no additional charge: Smart Messages drafts personalized emails and texts based on a lead's full history, calls, and activity; Smart Summaries recaps call and communication threads; and AI-suggested tasks surface the next best action for each contact. A separate FUB Phone add-on ($39/user/month on Grow) enables call recording, AI call summaries, and transcription. The platform also has an open API that supports third-party AI tools including Ace AI and Mod AI.
Pricing starts at $69/user/month on the Grow plan (with calling billed separately). The Pro plan at $499/month covers 10 users and includes unlimited calling and texting. The Platform plan at $1,000/month supports 30 users. A 14-day free trial is available with no credit card required. No SOC 2 or HIPAA certifications are published — Follow Up Boss is a real estate CRM, not a regulated-data platform.
Pricing breakdown
Grow
$69/mo
$58/mo billed annually
per user/month
- Unlimited contacts and lead sources
- 250+ integrations
- Smart Messages and Smart Summaries AI
- AI-suggested tasks
- Mobile apps (iOS/Android)
- 7-day-a-week support
- FUB Phone calling add-on: $39/user/month
Pro
$499/mo
$416/mo billed annually
per month (up to 10 users)
- All Grow features
- Unlimited calling and texting included
- Team inboxes
- AI call summaries and transcription
- Enhanced team reporting
- $49/month per additional user
Platform
$1000/mo
$833/mo billed annually
per month (up to 30 users)
- All Pro features
- Priority support
- Advanced team management
- $20/month per additional user
All features
Lead aggregation from 250+ sources into a single inbox with full history tracking
Smart Messages: AI drafts personalized emails and texts from lead context and history
Smart Summaries: AI recaps call and communication threads per contact
AI-suggested tasks surface the next best action for each lead
FUB Phone add-on: call recording, AI call summaries, and transcription
Open API supporting third-party AI tools (Ace AI, Mod AI, and others)
41 of the top 50 US real estate teams use Follow Up Boss
Integrations
| Integration | Type | Notes |
|---|---|---|
| Zillow | Native | — |
| Realtor.com | Native | — |
| Facebook Leads | Native | — |
| Google Contacts | Native | — |
| Ylopo | Native | — |
| 250+ lead sources | API | Open API for custom integrations |
Pros and cons
What it does well
- Smart Messages and Smart Summaries AI included on all plans at no extra charge
- 250+ native lead source integrations — the widest coverage in the real estate CRM category
- Used by 41 of the top 50 US real estate teams — proven at scale
- Open API enables third-party AI tools to plug in directly
- 7-day-a-week support, clean UI, and 14-day free trial with no credit card
Limitations
- Calling features cost extra ($39/user/month) on the Grow plan — real baseline cost is ~$108/user
- No batch texting to contact lists — only individual texts
- Acquired by Zillow in 2023 — some agents have data-sharing concerns
- No SOC 2 or HIPAA certifications published
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View profileThe verdict
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