How we rated it
4.1
out of 5
Weighted score: features & compliance (25% each), ease of use & value (20% each), support (10%).
- Features & depthBreadth and quality of capabilities4.8
- Compliance & securityData handling, certifications, privacy posture4.0
- Ease of useHow intuitive and frictionless the tool is3.8
- Value for moneyPricing vs. what you get3.5
- Support & reliabilityUptime, support quality, vendor responsiveness4.2
Key facts
- Starting price
- Custom pricing
- Pricing model
- Custom
- Free tier
- No
- Free trial
- No
- Trains on user data
- No
- Launched
- 2018
- Users
- 70,000+
- Platforms
- Web, Ios, Android
- HQ
- Atlanta, USA
- Last updated
- May 2026
About Lofty
Lofty (formerly Chime) is a full-platform solution for real estate agents, teams, and brokers. At its core is an AI-powered CRM with dynamic lead scoring, automated SMS and email follow-up, and an agentic AI engine that can engage leads, book appointments, and prepare agents for calls — operating 24/7 without manual triggers.
The platform bundles an IDX website, Social Studio for automated social media marketing, a Power Dialer for outbound calls, transaction management tools, and market analysis. Lead generation programs deliver buyer and seller leads directly into the CRM pipeline.
Pricing is custom and quote-based across four tiers (Agent, Team, Broker, Enterprise) — specific prices require a demo request. Lofty serves 70,000+ real estate professionals and positions itself as a single platform replacing the fragmented stack of CRM, website, dialer, and marketing tools most agents maintain separately.
Pricing breakdown
Lofty Agent
Custom
- AI-powered CRM
- IDX website
- Marketing automation
- Mobile app
- Basic dialer
- Social Studio
- Reporting and listing tools
Lofty Team
Custom
- All Agent features
- Team management
- Shared lead routing
- Team reporting
Lofty Broker
Custom
- All Team features
- Broker-level reporting
- Multi-office support
Lofty Enterprise
Custom
- All Broker features
- Custom integrations
- Dedicated support
- SLA guarantees
All features
Agentic AI that autonomously engages leads, books appointments, and prepares call briefs
AI-powered CRM with dynamic lead scoring and automated follow-up sequences
IDX website with SEO-optimized property listings and lead capture
Social Studio for automated social media marketing
Power Dialer for high-volume outbound calling
Transaction management with paperless workflows
Integrated lead generation programs (buyer and seller leads)
Integrations
| Integration | Type | Notes |
|---|---|---|
| MLS (320+ boards) | Native | — |
| Integration Center | API | 70,000+ users; specific partners via Integration Center |
Pros and cons
What it does well
- Agentic AI engages and qualifies leads 24/7 without agent involvement
- All-in-one platform replaces separate CRM, website, dialer, and social tools
- MLS integration with 320+ boards keeps listing data current automatically
- Scales from solo agents to enterprise brokerages with the same platform
Limitations
- No public pricing — every purchase requires a demo and quote request
- No free trial or free tier available
- Platform complexity can be overwhelming for solo agents who need only basic CRM
In-depth reviews
Alternatives to Lofty
Top Producer
4.0 / 5
A mature, MLS-first CRM with genuinely useful AI farming — strong for established agents, expensive for those just starting out.
View profile
Structurely
3.6 / 5
A capable AI ISA platform with genuine voice + SMS + email integration and clean live-transfer handoffs — but high onboarding costs, usage-based billing complexity, and a post-acquisition transition make it best suited to high-volume teams who can absorb the evaluation overhead.
View profile
Real Geeks
3.8 / 5
A proven all-in-one real estate platform where the IDX website's organic SEO performance and 2-minute AI lead response are the genuine differentiators — but opaque pricing, limited website customisation, and a Geek AI that only works on new leads are real constraints.
View profileThe verdict
The most capable all-in-one AI platform for real estate teams — but custom-only pricing and no trial make it a big commitment for solo agents.
Some links on this page may be affiliate links or sponsored content — see our disclosure policy. Sponsorship does not affect our editorial conclusions.