Structurely
3.6 / 5AI voice and SMS lead qualification that replaces your ISA.
How we rated it
3.6
out of 5
Weighted score: features & compliance (25% each), ease of use & value (20% each), support (10%).
- Features & depthBreadth and quality of capabilities4.3
- Compliance & securityData handling, certifications, privacy posture3.0
- Ease of useHow intuitive and frictionless the tool is3.8
- Value for moneyPricing vs. what you get3.4
- Support & reliabilityUptime, support quality, vendor responsiveness3.8
Key facts
- Starting price
- $499/month
- Pricing model
- Tiered
- Free tier
- No
- Free trial
- No
- Trains on user data
- No
- Founded
- 2016
- HQ
- Ames, IA
- Last updated
- May 2026
About Structurely
Structurely has been building conversational AI for real estate lead qualification since 2016. Originally a two-way SMS chatbot for real estate teams, it has evolved into a multi-channel AI platform covering voice calls, SMS, and email in a single system. The AI handles inbound and outbound calling with human-sounding voice, qualifies leads through structured conversation trees with dynamic branching, books appointments directly into rep calendars, and performs live transfers to human agents when a lead crosses the intent threshold.
The platform's Agent Builder lets teams deploy unlimited custom AI agents beyond the four pre-built vertical-specific agents included at the Team tier. Multi-agent workflows route leads between specialized agents based on intent signals or lead source. Context memory is maintained across all channels — an SMS conversation, a follow-up email, and a voice call all share the same thread, so the AI never loses context between touchpoints.
Structurely was acquired by CapStone Holdings in January 2026. Pricing is usage-based on top of a base plan: the Team plan starts at $499/month (annual) with action credits billed per SMS, per 10 seconds of voice, or per two emails. A $2,000 one-time onboarding fee applies. The platform serves real estate, mortgage, home services, and other high-volume sales verticals.
Pricing breakdown
Team
$499/mo
per month (annual) + usage credits
- 4 pre-built AI agents (real estate, mortgage, home services, and more)
- Unlimited self-built agents via Agent Builder
- AI voice calling (inbound + outbound)
- Two-way SMS automation
- Email drip sequences
- Live phone transfer to human reps
- Appointment scheduling with calendar sync
- Power auto-dialer with local numbers
- Multi-agent workflows and routing
- Action credits at $0.08/credit
- $2,000 one-time onboarding fee
Company
$999/mo
per month (annual) + usage credits
- Everything in Team
- Custom agent configurations
- Advanced analytics and BI reporting
- Dedicated success manager
- Volume credit discounts
- Multi-team permission controls
- Custom integrations and webhooks
- Action credits at $0.06/credit
- $2,500 one-time onboarding fee
Enterprise
Custom
custom pricing
- Everything in Company
- Custom SLAs and uptime guarantees
- Dedicated AI model fine-tuning
- Unlimited agent configurations
- Priority engineering support
- Custom compliance and security review
All features
AI Voice Agent: human-sounding inbound and outbound calls with live transfer when leads qualify
Two-way conversational SMS with context memory across the full lead lifecycle
Multi-channel context: SMS, email, and voice share the same conversation thread
Agent Builder: create unlimited custom AI agents beyond the pre-built vertical templates
Live phone transfer — AI hands off to a human agent the moment intent threshold is met
Power auto-dialer with local numbers and toggle-able AI/human mode per campaign
Long-term lead nurturing that re-engages dormant leads based on responsiveness patterns
Integrations
| Integration | Type | Notes |
|---|---|---|
| Follow Up Boss | Native | Historical integration — verify current status with sales |
| kvCORE | Native | Historical integration — verify current status with sales |
| Sierra Interactive | Native | Historical integration — verify current status with sales |
| Custom CRMs | API | Company and Enterprise tiers include custom integrations and webhooks |
Pros and cons
What it does well
- Handles voice, SMS, and email in one platform with shared context — no multi-tool stitching
- Live transfer bridges AI and human handoff cleanly when a lead shows high intent
- 10+ years of real estate conversation AI experience baked into pre-built agent logic
- Agent Builder allows unlimited custom agents without developer dependency
Limitations
- $2,000–$2,500 one-time onboarding fee adds friction for smaller teams evaluating the platform
- Usage-based action credits make total monthly cost unpredictable alongside the base plan fee
- CRM integration list is not publicly documented — compatibility must be confirmed with sales
- Acquired by CapStone Holdings in January 2026 — new executive team, product direction in transition
In-depth reviews
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