Top Producer
4.0 / 5Real estate CRM with MLS data, AI farming, and lead automation.
How we rated it
4.0
out of 5
Weighted score: features & compliance (25% each), ease of use & value (20% each), support (10%).
- Features & depthBreadth and quality of capabilities4.5
- Compliance & securityData handling, certifications, privacy posture3.8
- Ease of useHow intuitive and frictionless the tool is3.5
- Value for moneyPricing vs. what you get3.8
- Support & reliabilityUptime, support quality, vendor responsiveness4.2
Key facts
- Starting price
- $179/month
- Pricing model
- Per user
- Free tier
- No
- Free trial
- No
- HIPAA compliant
- No
- Trains on user data
- No
- Launched
- 1990
- Users
- 100,000+
- Platforms
- Web, Ios, Android
- HQ
- Austin, USA
- Last updated
- May 2026
About Top Producer
Top Producer is a veteran real estate CRM (originally launched in the 1980s) that has evolved into an AI-assisted platform. The core Pro plan ($179/user/month) includes Market Snapshot reports fed by live MLS data, automated SMS and email lead response, transaction management, and integration with 320+ MLS boards.
Add-on tiers layer in social media lead generation (Pro + Leads, from $479/month) and AI-powered geo-farming with predictive analytics to identify likely sellers in a target area (Pro + Farming, from $599/month). Team plans cover groups of 5, 10, or 25 users at flat rates ($399, $699, $1,199/month).
There is no free trial or free tier. Pricing is transparent and published, which sets Top Producer apart from competitors that require a demo call for quotes. The platform integrates with Google, Microsoft, and Apple calendars, and captures leads from hundreds of sources via MLS and social channels.
Pricing breakdown
Pro
$179/mo
per user/month
- MLS-integrated Market Snapshot reports
- Automated SMS and email lead response
- Transaction management
- MLS integration (320+ boards)
- Dynamic workflows
- Email/SMS templates and tracking
Pro + Leads
$479/mo
per month (variable by lead volume)
- Everything in Pro
- Social media lead generation
- Multi-touch automation
- Exclusive leads in target market
Pro + Farming
$599/mo
per month (variable by farm size)
- Everything in Pro
- AI-powered geo-farming
- Predictive analytics for likely sellers
- Multi-channel farming marketing
- Listing pipeline building
Pro Teams 5
$399/mo
- Team functionality
- Shared contact access
- Option to add farming or leads
Pro Teams 10
$699/mo
- All Teams 5 features
- Larger team management
Pro Teams 25
$1199/mo
- All Teams 10 features
- Enterprise-scale team management
All features
MLS-integrated Market Snapshot reports with live comparable sales data
Automated lead response via SMS and email with dynamic workflows
AI-powered geo-farming with predictive analytics to identify likely sellers
Transaction management with MLS integration across 320+ boards
Social media lead generation with multi-touch automation
Google, Microsoft, and Apple calendar integration
Lead capture from hundreds of MLS and social sources
Integrations
| Integration | Type | Notes |
|---|---|---|
| MLS (320+ boards) | Native | — |
| Google Calendar | Native | — |
| Microsoft Calendar | Native | — |
| Apple Calendar | Native | — |
| FiveStreet | Native | Lead response add-on at $25/user/month |
Pros and cons
What it does well
- Transparent published pricing — no sales call required to see costs
- Live MLS data in Market Snapshot reports keeps agent presentations current
- AI geo-farming with predictive analytics is rare at this price point
- Team plans offer flat-rate pricing that becomes cost-effective at 5+ users
Limitations
- Starting price of $179/user/month is high for solo agents compared to general CRMs
- No free trial — significant financial commitment before evaluating fit
- Lead generation add-ons push monthly costs to $479–$599+ quickly
In-depth reviews
Alternatives to Top Producer
Lofty
4.1 / 5
The most capable all-in-one AI platform for real estate teams — but custom-only pricing and no trial make it a big commitment for solo agents.
View profileThe verdict
A mature, MLS-first CRM with genuinely useful AI farming — strong for established agents, expensive for those just starting out.
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